SensMap - Sensory and Consumer Data Mapping
External preference mapping technique is commonly used in
sensory analysis field to explain consumer preferences in
function of sensory attributes of products Danzart(1998)
(<doi:10.1006/fstl.1998.0373>). The package provides map
visualization with options in dimension reduction methods and
prediction models from linear and non linear regressions. A
smoothed version of the map performed using LOESS algorithm is
available. A comparison approach of maps stability from
different features before and after smoothing is provided. A
'shiny' application is included. It presents an easy GUI for
the implemented functions as well as a comparative tool of fit
models using several criteria. Basic analysis such as
characterization of products, panelists and sessions likewise
consumer segmentation are available.